Every Visa card contains a set of unique design features and security elements developed by Visa to help merchants verify a card’s legitimacy. By knowing what to look for on a Visa card, your sales associates can avoid inadvertently accepting a counterfeit card or processing a fraudulent transaction.
Train your sales staff to take a few seconds to look at the card’s basic features and security elements after they have swiped the card and are waiting for authorization. Checking card features and security elements helps to ensure that the card is valid and has not been altered in any way.
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