What is Visa payWave?

Merchants can take advantage of increased speed and convenience—and offer
these advantages to cardholders—with Visa payWave, a new payment method
that uses the latest technology to send card data wirelessly to a terminal reader.
A cardholder simply holds their card in front of the reader.
For many transactions, there is no need to sign a receipt or hand over the card.
Visa payWave provides merchants and consumers with a number of benefits.

Merchant Benefits
Cost Savings/Efficiency
• Decreased transaction time.
• Customer initiates the transaction by simply holding the card in front of the
reader rather than swiping or handing the card to the clerk.
• Reduction in coin/cash handling.
Customer Loyalty
• Attracts new customers and builds loyalty with added speed and
convenience.
Competitive Advantage
• Sets merchants apart from their competitors in categories like fast food
restaurants where speed and convenience are compelling benefits.